Alumni politecnico di milano
MILANO – L’architetto Massimo Roj, Alumnus del Politecnico di Milano, ha conquistato il prestigioso Premio Compasso d’Oro con “Cellia”, un innovativo sistema di facciata per edifici. Questo riconoscimento celebra l’eccellenza e l’innovazione dei prodotti di design.
"Cellia" is the first building façade system to be awarded the Compasso d'Oro, entering the ADI collection. Designed and patented by Massimo Roj together with Progetto CMR, in collaboration with Focchi Group, "Cellia" represents a high-tech module capable of interacting with the external environment. This system integrates essential components to improve the energy performance and, if necessary, the anti-seismic characteristics of buildings, ensuring a quick and non-invasive installation.
Innovation and Customization
Fully customizable, "Cellia" can adapt in finishes, dimensions and performance levels, adding aesthetic and functional value to buildings. Its components, engineered and manufactured off-site, ensure efficient assembly and easy and safe maintenance.
The award comes in a special year: 2024 celebrates the 30th anniversary of Progetto CMR and the 70th anniversary of the ADI Compasso d'Oro Award, founded by Gio Ponti in 1954. The award ceremony, held on Thursday, June 20, saw "Cellia" triumph in the design category of materials and technological systems, consolidating the success of the synergy between Progetto CMR and the Focchi Group.
"The idea of creating this module came from listening to the needs of the market, our partners and customers," explains Massimo Roj. Italy has an obsolete building stock, with 84.5 percent of buildings constructed before 1990. Cellia responds to the current need for renewal with contemporary solutions that combine functionality and aesthetics."
Maurizio Focchi, president of the Focchi Group, adds, "The envelope should no longer be considered just a technical separating element of a building, but an active component, crucial for sustainability and interior comfort."
Massimo Roj's success is yet another example of how Politecnico di Milano alumni continue to positively influence the world of design and architecture, bringing innovation and quality to the highest levels. Politecnico di Milano is proud to celebrate this milestone, demonstrating how the education received at the university can create leaders in the field of architecture and design.
